The Disappointing Tagline - a group brainstorm

I don’t watch much TV, but this past season of Shear Genius hooked me in. This is the reality competition show for hair stylists. I love seeing how each contestant interprets a challenge, and creates something amazing.

Like any show of this kind, Shear Genius is filled with drama, color, and celebrity. It is always entertaining. But there was one thing that bothered me. At the end of each show, the host would sign off by saying, “And remember, hair is important.”

Hair IS important, no arguments there. But I thought the line sounded like a weak afterthought. For a show that showcases such creativity and highlights personality, the tagline was lackluster. It needs something with more action and more finesse. C’mon, we can do better. Let’s brainstorm…

A great style is hairapy for the soul

Care for the hair and it will care for you

Give it your all

Between hair and heaven, I’d choose hair

Hair makes the difference

Care for the hair, smile for the client

Between hair and hell stands a great stylist

Locks are loaded – aim carefully

Care for the hair that lands in your chair

Hair that makes the grade will get you paid


This is brainstorming, so anything goes. I would not use half of these but maybe they will inspire you to create something great. Let’s hear what you came up with - storm away in the comments!


PS – for anyone who did watch Shear Genius this season, you know that Brig Van Osten won. She owns a salon in Simi Valley, CA, and has a really unique personal style. She has yellow hair and wears big bows. She also has a great blog, where she talks about hair and style. Check it out at www.brigknowsbest.com.