More "Food" Madness

Remember my lament a few weeks back about Uncrustables? The pre-made peanut-butter & jelly sandwich you can store in  your freezer? Well, now we have Candwiches, that's right, sandwiches in a can. You can't see me but I'm shaking my head.

Within the can you get a hot-dog bun and two sachets, one of peanut-butter, and one of jelly. The caveat is that you actually have to squeeze the peanut-butter and the jelly onto the bread yourself. What? "Harumph" is what I say. My only exertion of energy should be in popping open the can.

Where the Candwich beats out the Uncrustable is that:

• you don't need a freezer.
• It was created by a single, regular man, Mark Kirkland (well somewhat regular, he did put a sandwich in a can after all), not a huge corporation who we know to be completely lacking in regard for our health. 
• The name actually makes sense - I appreciate that.
• Oh, and with the PB&J Candwich you get a packet of taffy for dessert. So...more sugar then?

Despite all my incredulity towards the idea, I do admire Kirkland's noble belief that sandwiches in cans could be useful in disaster relief efforts. I really hope that's the case, I do. But I just can't help be turned off by the notion of a BBQ Chicken Candwich, because that's what's coming next folks, BBQ Chicken, BBQ Beef and Calzones. From a completely professional stand point I hope they are a success because I want to see how effective Kirkland's marketing campaign is, which involves his friend Jeff Pierson, telling anyone who's interested, "When it was just peanut-butter & jelly, I was pretty excited about it, but when I was handed my first meat sandwich I was a little hesitant. I thought, ‘How safe could this be?’ But I’ve eaten them after a full year, and they were still good — and I’m still here.”

Aww, it's kind if endearing, don't you think?